The moment you create your startup, social-media campaigns should already be formulating in your mind. The importance of combining high-quality content, social-media optimization (SEO), and tools to measure statistics cannot be underestimated.

According to digitalbuzzblog.com, 56 percent of Facebook users said they are more likely to recommend a brand after becoming a fan. 77 percent of Facebook users said they interact with brands on Facebook, as stated on a Mediabistro infographic, primarily through reading posts and updates. There are more than 800 million active Facebook users, and that’s not counting the estimated 21 million U.S. Twitter users or 64 million North American LinkedIn users.

Now that your website has been created and you have reliable virtual private server hosting, it’s time to implement social-media techniques to get the word out about your products and/or services.

Formulate a Strategy
First off, social media should not compose your entire marketing plan, but don’t underestimate its potential in aiding your company’s success. What sites should you take advantage of, what forms of social media organically match your company and advance it? Study your target audience— what networks do they congregate to and how can you capture their attention? Omnipresence won’t help your business, but strategic placement of content on fitting social networks will. Spend time contemplating persuasive promotions and posts to reel in customers.

Produce Superb Content
Perhaps the most imperative way to spread your influence and brand recognition is to post creatively written, informative and continuously original content. You’ll still want to keep followers up-to-date on new products or services, but only cyclically. Don’t blitz them with spammy ads and excessive promotions; it’s equivalent to a suitor listing all the ways he’s perfect for a woman. This so-called technique won’t win anyone over. Keep it casual and slow — let the content speak for itself.

Enhance Your Presence
Just as search engine optimization (SEO) is about increasing visibility on search engines, social media optimization (SMO) is all about enhancing a distinguishable presence on social-media sites and user friendliness. Adding Facebook, Twitter, Pinterest and other social buttons to your site augments the chance users will share your link with a simple click. By correctly utilizing SMO and generating solid content, expect higher traffic, visibility, rankings and backlinks.

Use Monitoring Tools
Monitoring social-media activity helps small businesses reap invaluable information, such as social-media growth rate, conversions as a result of social-media activity, and the number of brand name drops can all be gleaned from monitoring tools. Smallbiztrends.com recommends several social-media-monitoring tools, such as Hootsuite, which is a useful web-based dashboard that condenses social-media networks into a singular place for easy management.

Collaborate with employees, assign tasks and schedule messages. Klout calculates your social-media influence based on more than 400 variables. View who you influence to habitually share quality content from reliable sources. Use Facebook Insights and TweetReach and Twitalyzer for Twitter-specific information.

*This is a guest post written by Heather Green of BluefirePR, a digital branding and public relations firm.