Search Engine Marketing 101
Date/Time
Date - 02/22/2012
4:00 PM - 5:00 PM
Location
Startup City, Des Moines
Category
You’ve heard of Search Engine Marketing but do you really understand it? Get a great tutorial on the basics of paid search (how it works, SEO vs. PPC) the benefits of paid search, and campaign basics (goals, structure, budgeting, keyword targeting, tracking). This session will be led by Joseph Davidson, a PPC/SEM professional with almost 10 years of experience in the industry. He began his career at the very first paid-search company, Omniture (before AdWords was invented), which later became Yahoo!. He has worked on the platform side, the agency side, and now the client side (as the in-house paid-search expert for Meredith Corporation, managing multi-million dollar campaigns for dozens of titles across multiple platforms).
This event is free and open to the public but space is limited.
